ABCA, a subsidiary of AB Agri, and part of Associated British Foods, has said it will focus on supplying poultry and feed producers in India. The company is aiming at introducing itself to the Indian market.
David Yiend, chief executive, AB Agri, commented: "AB Agri is a balanced diversified business operating in many parts of the food chain from plough to plate - supplying its products across 70 countries. ABCA’s entry into the Indian market is another great milestone for us providing feed manufacturers and livestock farmers with safe and sustainable solutions to enhance animal performance and produce safe and high quality food products."
James Charteris-Hough, MD, ABCA, added: "ABCA aspires to become a preferred choice in the area of innovative yeast derivative products for Indian animal nutrition and health industries. We plan to build a high reputation within the industry in South Asia and help deliver long-term benefits through a personable approach to business."
Dr Romila Iyer, business manager, South Asia, ABCA, said: "At ABCA, we plan to establish well-balanced portfolio of innovative products / solution and introducing value-added products to animal production and feed-market, coupled with our resolute focus on customer’s needs, will be the cornerstone for our marketing strategy. ABCA will associate closely with the entire media of India livestock industry."
In India, ABCA will initially focus on working with industry players to identify opportunities to supply new innovative products to the market on an import basis. This will involve working with existing ABF businesses in India such as AB Mauri who will help drive this development. The company said that there will be a need to invest in some India-based R&D as time goes on and in the future possibly more specialist production, warehousing and distribution networks locally.
David Yiend, chief executive, AB Agri, commented: "AB Agri is a balanced diversified business operating in many parts of the food chain from plough to plate - supplying its products across 70 countries. ABCA’s entry into the Indian market is another great milestone for us providing feed manufacturers and livestock farmers with safe and sustainable solutions to enhance animal performance and produce safe and high quality food products."
James Charteris-Hough, MD, ABCA, added: "ABCA aspires to become a preferred choice in the area of innovative yeast derivative products for Indian animal nutrition and health industries. We plan to build a high reputation within the industry in South Asia and help deliver long-term benefits through a personable approach to business."
Dr Romila Iyer, business manager, South Asia, ABCA, said: "At ABCA, we plan to establish well-balanced portfolio of innovative products / solution and introducing value-added products to animal production and feed-market, coupled with our resolute focus on customer’s needs, will be the cornerstone for our marketing strategy. ABCA will associate closely with the entire media of India livestock industry."
In India, ABCA will initially focus on working with industry players to identify opportunities to supply new innovative products to the market on an import basis. This will involve working with existing ABF businesses in India such as AB Mauri who will help drive this development. The company said that there will be a need to invest in some India-based R&D as time goes on and in the future possibly more specialist production, warehousing and distribution networks locally.
-[Transfreez Mobile Refrigeration-The Name stands for Refrigerated Truck]
Friday, December 07, 2012 IST Our Bureau, Mumbai

